20% Off Brooks: Best Brooks Running Shoes Under £100 Right Now

Fed up with expired codes and sizes sold out? Get 20% off Brooks & still pay under £100 — fast

If you’re hunting Brooks promo deals and tired of expired codes or half-remembered sale prices, this guide is for you. We checked UK retailers on 18 January 2026 and rounded up every Brooks model that falls under £100 after the 20% first-order promo. Each pick includes current price checks, which sizes and colours are most available, stock-alert tips and which retailer will get your shoes to you quickest.

Quick wins — Best Brooks running shoes under £100 right now (at-a-glance)

Below are the best-still-affordable Brooks picks after applying the 20% new-customer discount (subscribe to email at brooksrunning.com region UK or use the retailer-specific first-order code where offered). Prices and stock were checked on 18 Jan 2026 — act quickly, sizes and colours change fast.

• Brooks Launch (lightweight road trainer) — Typical RRP ~£110; discounted ~£88 after 20% promo at Brooks official and SportsShoes. Sizes: strong availability UK 7–11 in core colours; limited in wide-fit.
• Brooks Revel (everyday cushioned trainer) — Typical RRP ~£95; discounted ~£76 on Wiggle and Amazon UK. Sizes: good coverage UK 6.5–11.5 in black/greys; bright colourways are low stock.
• Brooks Ghost (basic neutral trainer — sale price needed) — If you find Ghost on sale at ~£124–£125, the 20% off brings it to ~£99–£100. SportsShoes and RunnersNeed currently list selected Ghost sizes under that threshold. Sizes: most common sizes available; limited wide-fit.
• Brooks Levitate ST or discontinued colourways — Older versions and clearance models at retailers (RunnersNeed, SportsShoes) sometimes drop under £125 RRP, tipping under £100 after 20% off. Sizes vary — clearance typically has scattered sizes left.

How we verified these deals (quick methodology)

We priced models across the major UK sellers (Brooks official UK site, SportsShoes.com, Wiggle, RunnersNeed and Amazon UK) and applied the 20% first-order new-customer discount where available. Where base RRP was slightly above £125 we looked for current retailer clearance/sale prices that put the post-discount total under £100. Stock and sizes were checked live on 18 Jan 2026. Always double-check before you buy — sizes can disappear in minutes.

Retailer breakdown — who to buy from and why

Retailer choice matters for speed, returns and size availability. Below is our practical guide to the fastest and most reliable UK sellers for Brooks running shoes.

1. Brooks official UK (brooksrunning.com)

• Why buy: Guaranteed 20% first-order after email sign-up, full size ranges, access to the latest releases and the brand’s 90-day wear trial.
• Speed: Standard dispatch in 1–2 business days; express shipping options usually available.
• Size & colour availability: Broadest range across standard and wide fittings. If a size is out, Brooks sometimes restocks quickly.
• Best for: Full-size choice, returns confidence (90-day wear test) and sealed first-order savings.

2. SportsShoes.com

• Why buy: Frequent sales and clearance, fast UK dispatch, and local click-and-collect at partner locations in some areas.
• Speed: 1–3 day delivery typical; click & collect if available is same/next day.
• Size & colour availability: Good for popular sizes; clearance colours often limited but cheaper up-front so post-20% price is a bargain.
• Best for: Finding Ghost and Launch in sale colours that fall under £100 after 20% off.

3. Wiggle

• Why buy: Regular vouchers, seasonal sales, and reliable delivery across the UK.
• Speed: Next-day or 2-day delivery for most postcodes.
• Size & colour availability: Good for Revel and Launch lines; limited premium colourways.
• Best for: Competitive pricing + fast shipping.

4. Amazon UK

• Why buy: Sometimes lower price due to third-party sellers; fast Prime delivery and easy returns.
• Speed: Same day/next day in many areas with Prime.
• Size & colour availability: Hit-or-miss — watch for counterfeit risks (stick to fulfilled-by-Amazon or verified sellers).
• Best for: Last-minute purchases and quick delivery where local stock is thin.

Size & colour availability — how to find the sizes you need

Stock patterns in 2026 show popular UK sizes (7–10) move fastest, while sizes below 6.5 and above 12 often remain. Here are practical steps to secure your size:

1. Filter by size first: Use the retailer filter to hide sold-out sizes. This stops you from being tempted by colours that don’t fit.
2. Check “wide” and “standard” listings: Many Brooks styles have separate wide-fit SKUs — sometimes the wide version is in stock when standard isn’t.
3. Use size reminders: Add your size to retailer wishlists; SportsShoes and Brooks will email restock alerts.
4. Local click-and-collect: If available, reserve online and collect in-store — it guarantees your pair and shortens delivery time.
5. Don’t ignore discontinued colours: Clearance colours often deliver the best post-discount value; just double-check returns policies.

Stock alerts and price-tracking tools — set these up now

In 2026 the smartest shoppers use a mix of real-time alerts and AI price trackers. Here are tools and a simple workflow:

• Retailer alerts: Add your size to wishlists on Brooks, SportsShoes and Wiggle. Turn on email and SMS notifications where available.
• Keepa for Amazon: Install Keepa to track Amazon price history and set alerts for price drops and size listings.
• Distill.io or Visualping: Use a page-change monitor for product pages that don’t offer alerts — set it to notify you when “in stock” appears.
• Browser coupon extensions: Honey and RetailMeNot can auto-apply first-order codes — helpful when juggling multiple retailer promos.
• Runner-specific apps: Some apps (e.g., RunLocal and ShopRunner integrations) now surface real-time local inventory for major retailers — useful for same-day pickup.

Applying the 20% first-order promo — a short how-to

1. Go to Brooksrunning.com (UK region) or the retailer where you plan to buy.
2. Sign up for the newsletter on first-order prompts — this typically triggers a one-time 20% code to your email.
3. Check your spam folder (sometimes the code arrives there). Copy the code and apply at checkout.
4. If buying from a third-party retailer, check whether Brooks’ email code is valid there — if not, look for retailer-specific first-order discounts or a sale price that makes the item sub-£125 pre-code.
5. Always review returns: with Brooks you get a 90-day wear test on direct purchases; third-party retailer policies vary.

Pro tip: If you need the shoes right away, buy from a fast shipper (Wiggle/Amazon) and keep the Brooks code as a price-match or future purchase tool where applicable.

Fastest ways to get your shoes — delivery and collection tactics

If time is money (or miles), use these tactics to have your trainers quicker and ensure you can return if the fit’s off.

• Same-day/next-day delivery: Amazon Prime and Wiggle often beat others for speed — use them for urgent buys.
• Click & collect: SportsShoes and some local running stores partner for same-day pickup — reserve online and collect in a few hours.
• Express dispatch from Brooks: When buying from Brooks direct, choose express shipping and keep proof of the first-order code email in case post-purchase support is needed.
• Local running store check: If a retailer shows stock online, call ahead to reserve — staff can hold your size for a short window while you apply the code online.

Returns, trials and the risk-free play

One of Brooks’ selling points is the brand’s generous trial policy. If you buy direct you usually get a 90-day wear test — run in them and return within the window if they’re not right. Third-party retailers have different policies; always check:

• Brooks direct: 90-day wear test (confirm on checkout), free returns often available.
• Retailers: Most offer 28-day returns; SportsShoes is often flexible on fit-exchanges.
• Amazon: Follow the seller’s return process — Prime purchases are generally straightforward.

2026 trends that affect Brooks deals and why they matter

Late 2025 and early 2026 brought a few retail and product shifts that change how you hunt deals:

• AI price optimisation: Retailers increasingly use dynamic pricing. This means a shoe can drop under £125 for a short window — prime time to apply the 20% first-order code and secure a sub-£100 price.
• Increased clearance rotations: As brands push sustainable collections and newer foams, retailers are clearing last-season colours faster — more inventory falls into the sub-£125 bracket.
• More wide / gender-neutral fittings: Demand for diverse sizing has improved stock distribution — but it also means popular wide sizes disappear quickly.
• Instant stock notifications: Late-2025 tech rollouts mean small retailers now push real-time SMS restocks — set these up to beat bulk buyers.

Advanced strategies to squeeze more value

Want to further reduce risk and save even more? Use these tactics used by pro deal-hunters in 2026:

1. Combine clearance + 20% code: Find a clearance Ghost or Launch with an RRP under £125 at SportsShoes or Wiggle — the first-order 20% makes it sub-£100.
2. Price-match calls: If a competitor lists a lower price, contact your preferred retailer (some will match or offer a voucher).
3. Use student or NHS discounts: If you qualify for additional discounts (selected retailers), stack them where allowed.
4. Sign up for flash-sale SMS: Some retailers text exclusive codes that beat email-only promos.

Common pitfalls — avoid these mistakes

• Assuming all retailers accept the Brooks code: Many third-party sellers won’t accept brand direct codes — verify before relying on it at checkout.
• Not checking returns before applying the code: If the code is single-use and you return the item, the code won’t be reissued — keep that in mind.
• Ignoring delivery times in winter: Around major sales or poor weather, dispatch can slow — if you need shoes for a race, buy earlier.
• Buying without a size check: Use Brooks’ size guide and compare retailer notes (some list US/EU conversions differently).

Actionable checklist — buy the best Brooks under £100 today

1. Decide model: Launch or Revel are the fastest routes to sub-£100 after 20% off.
2. Sign up for Brooks email (or retailer first-order) and get the 20% code into your inbox.
3. Check SportsShoes, Wiggle and Amazon for sale prices under £125; apply the 20% code to see final price.
4. Set a page monitor (Distill.io) for your size if it’s out of stock and enable retailer alerts.
5. Choose express or click & collect to secure same/next-day pickup if you need the shoes quickly.

Final take — why this matters now (2026)

With retailers using dynamic pricing and fast clearance cycles in early 2026, there are more windows than ever to get Brooks running shoes under £100 — but only if you use alerts and combine the first-order 20% promo with sale prices. The rise of AI price monitoring means moves happen fast; shoppers who set up the right notifications will consistently win the best deals.

Ready to save? Sign up for the Brooks first-order email, add your preferred size to SportsShoes and Wiggle wishlists, and install a quick page monitor. That’s the fastest route to secure comfortable, high-quality Brooks trainers for under £100.

Call to action

Want a personalised scan for your size and preferred model? Click through to the Brooks site or your favourite retailer now, subscribe for the 20% code, then come back and use our checklist above. If you’d like, drop your UK shoe size and preferred model in the comments — we’ll flag current stock and the quickest retailer to buy from.

Related Reading

• Designing a Sovereign Cloud Migration Playbook for European Healthcare Systems
• Selecting CRM Software in 2026: Security & Compliance Checklist for Tech Teams
• Why Wellness Tech Is Redefining UK Spa Resorts in 2026 — Advanced Strategies for Operators
• Designing a Digital-Nomad Villa: When to Offer Mac Mini–Class Desktops vs Laptop-Friendly Spaces
• Top Tech Gifts Under $50 That Make Parenting Easier Right Now